In which Disney’s desire to expunge Mr. Hyde from Dr. Jekyll’s fun fair is argued to be flimflam.
I’m grateful to my missus for David Younger’s Theme Park Design book, which turns out to be a long and deadly serious text. Seeing as you can have physics textbooks with colour pictures and multiple fonts, it feels as if theme parks are being presented here as no laughing matter.
From it I find that my ideas on narrative have been embarrassingly naïve. Just pretend I didn’t write any of it thank you. The discussion of theme park storytelling is long and embattled, with the Europeans somewhat skeptical and the Americans doubling down. It also depends on the era you’re talking about.
Younger has a nomenclature for design eras, very Disney-centric like everything in the book. But to my way of thinking, it starts too late in the history
‘Traditional’ is the design category for the original Disneyland, immersive and thematic. As Disney became more involved in edutainment the real world became more important, and a ‘presentational’ style downplayed theming in favour of clean and simple lines that kept out of the way. In this scheme Fantasyland is traditional, while EPCOT is presentational. When the luster of big science wore off in the 70’s, the ‘postmodern’ style began to tease and mock the earnestness of these formats – as in the early Disney California Adventure.
But I think both presentational Tomorrowland and traditional Fantasyland have lived side by side from the very beginning. The two styles also represent something much older – the ‘ying and yang’ of the world fairs which had a light (inspirational, educational) side matched with a dark (exotic, disturbing) side. It seems fair to say the Trylon and Perisphere of the 1939 New York fair are ‘presentational’, as is the Eiffel Tower. Disney would never had allowed Salvador Dali’s Dream of Venus on site (although they did collaborate on a film) but the dark rides of Fantasyland are informed by those of the Amusement Zone.
How much was Disney inspired by Elektro the Moto-man to create an improved robot of President Lincoln for the 1965 fair? Did he take notes at Frank Buck’s Jungleland? To what extent did the 1939 model ‘city of tomorrow’ presume the model ‘community of tomorrow’ 30 years later? Did the idea for a main street leading to a central hub already exist?
But was Disney involved at the ’39 fair at all?
Yes, deeply at many levels. And when Disneyland was in financial trouble he first wrote to the companies who had been at the fair for the same kind of sponsorship. They turned him down, but responded when a financial man made serious deals – and Monsanto et al. were on-site, plugging their wares.
Disneyland is in many aspects a small copy of a world fair, mixed with copies of European pleasure parks. It did not spring solely from his imagination.
You can argue that Theme Parks have to start somewhere if you’re trying to keep a document under a page count, or that world fairs are not strictly theme parks. But I can’t base my understanding of the design without tracing the ancestry.
What was Disney’s point of difference?
The main change he brought about was his desire that the dark, unpleasant aspects of the traditional fun fair be expunged so that children could be safe at his park from dirt of all kinds. Pinocchio illustrates his feelings on the matter.
The fun fair was a place for adults, where children would be corrupted – turned into jackasses. They were indeed messy and corrupting places filled with more adults than children. That’s the point. Parks are an opportunity for Bacchanalia – the ecstatic, the liberating, drunken and drugged outburst of enthusiasm required by society to keep strong urges in a contained context.
But in 1958 The Saturday Evening Post still counted four adults to one child in Disneyland. The ‘Orphic’ view (as in, that traditionally ascribed the legendary poet Orpheus) is that civilization requires balance with madness, Apollo and Bacchus – and the world fairs had this not by intent, but by demand of their audience. Disney was one man trying to impose his tidyness on the nature of things.
Cutting the dark side of the fun park from the light side wasn’t ever really possible, and lead only to an undeserved historical distaste for the earlier Bacchanalian ‘Luna’ parks. If you can’t climb up, then push down. A ride such as Snow White’s Scary Adventures is just a ghost train with IP attached.
I argue all of this because I can’t see a logical reason my own city’s park to be cut out of design knowledge. More on that later.