Marketing have announced a rebadge for 2013. They’re going to launch the year as 20X CS3 Professional. The problem is the whole ’6 month in advance’ planning cycle has made next year part of this year, and no one is inspired to pay for the upgrade. It’s at the point where the end of the world is one of the few things that gets us to look at the calendar and even that is tiring out. Compare the hysteria for the Mayan Apocalypse to the Y2K bug – no contest.
This is dangerous. Remember the 2000 Election in the USA? No one gave a shit between the candidates, where in fact one of them rose to great challenges in less than a year with all the sense and dignity of Bubbles The Chimp. By 2008 the good news was that the White House had not yet burned to the ground. The bad news was that few people still had a house to burn down apart from the directors of Halliburton. Oh and there were lots of dead people.
So I’ve got a slogan for the coming year that will hopefully get you thinking hard about the possibilities: 20X CS3 Professional: Giant Demons Are Tearing My Face Off which I think is kind of catchy, if a tiny bit hyperbolic. I can’t promise giant demons but if there was the slightest chance of them coming and doing you know what, would you be prepared?
Here’s a nightmare scenario: by the end of 20X CS3, Psy has 6 billion views on YouTube and now more than half of Google’s income comes from advertising on that one page. But an automated copyright claim blocks the video, leading to Google not paying rent on 200 of its data centres. Searching for cat macros becomes catastrophically cut back leading to a collapse of the world economy. And then demons tear your face off.
Or on a more personal level, image if my Ferrari neighbour plays that same Bruce Springsteen DVD 3 times every weekend for the next 52 weekends and I finally crack and go around with the ICS-190 GLM grenade launcher (that I rightfully have only for self defence in case a gunman attacks my teaching labs) and shove it up his Born In The USA? That could impact on my employment. And then demons etc.
Neither of these things may happen – but that’s the point. You don’t know what might happen but that sense of dread will keep you up and sprightly all the coming year.
So how was your Christmas break? I had a (what remains of) family get together for the first time in years which ended up with too many tequila shots and a massive headache. I even got a gift!
Apparently you can use it as a remote control for the TV. I intend to use it as a remote control for the Ferrari neighbour’s sound system. Either that or make it control some piece of sound gear which will get a breathless write up in Create Digital Music.
But like everyone I have to buy my special own gift, and seeing as I haven’t bought a synthesiser in over 20 years I thought I maybe could have one.
It’s a MiniNova and it’s top-tastic. I’m amazed at what you get for less than 500 bucks these days. I’m not going to do the specs you can do that anywhere. But I must say it is loads of fun to actually use a physical piece of equipment after so many years – even if you do tend to use the computer to edit patches. More on this later!